According to my friends who took me here, these huge jugs of Saké are donated by businesses to help fund the grounds of this shrine, the Meiji Shrine.
Rats. I just googled "Meiji Shrine" to check the spelling, and learned that I just missed this: "The eleventh of April is the day that Empress Shoken passed away, and we will hold a ceremony in her honour. The ceremony will be carried out according to ancient Shinto rites: there will be a recital of Shinto liturgy, food offerings (including vegetables grown in the forest of Meiji Jingu), and a sacred dance based on a poem by Empress Shoken wishing for openness and honesty in the world."
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